The government has launched Cape Verde’s new tourist brand, representing a significant milestone for the destination. The presentation took place last Friday afternoon (17) in the historic Old Town.
The new visual identity is symbolized by a vibrant heart, reflecting the colors and essence of the 10 islands that make up Cape Verde. Under the slogan “Cape Verde from the Heart”, this brand has the renowned musician and composer Dino d’Santiago as its ambassador.
This brand has been meticulously created to capture the richness and diversity of the islands, while promoting the country as a unique tourist destination. It encapsulates the morabeza, origin, history, culture and authenticity of the Cape Verdean people.
In addition, Cape Verde’s new tourism brand aims to strengthen the destination’s image, attract new market segments aware of the quality of the tourism product and interested in environmentally sustainable experiences that promote integration with local communities. It also aims to involve Cape Verdean families and businesses as active participants in the value chain.
It is important to note that the government recognizes the need to reformulate the Cape Verde Brand in order to improve communication with the market and tour operators.
The UGPE was present at this crucial event, represented by its Coordinator, Nuno Gomes, and by the Project Manager for Resilient Tourism and the Development of the Blue Economy in Cape Verde, Aguinaldo Marçal.